Glossary

TikTok Creator Rewards Program

TikTok's programme that pays for original videos over one minute long. It is open in 8 countries and asks for 10,000 followers and 100,000 views in 30 days.

To join, TikTok asks for a personal account in good standing, at least 18 years old, with 10,000 followers and 100,000 video views in the last 30 days, based in the United States, the United Kingdom, Germany, Japan, South Korea, France, Mexico or Brazil.

A video earns only if it is original, over one minute long and reaches at least 1,000 views on the For You feed; Duets, Stitches, Photo Mode posts and sponsored content do not count. TikTok's account reviews list slide videos, split screens and low-quality images among the reasons an account is found ineligible.

Who can join TikTok's Creator Rewards, and what earns

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All terms

Inauthentic content

YouTube’s name for mass-produced or repetitive videos: content that looks made from a template, with little difference from one video to the next.

Open

Reused content

Videos built mostly from someone else’s material (clips, audio, text) without significant original commentary, editing or educational value.

Open

YouTube Partner Program (YPP)

The program that lets a channel earn from YouTube: ads, memberships and more, once it meets the thresholds and is accepted.

Open

RPM (revenue per mille)

What a creator earns for every 1,000 views, after YouTube’s share: the number that turns views into money.

Open

CPM (cost per mille)

What advertisers pay for 1,000 ad impressions. It is not what the creator earns: that is RPM.

Open

Faceless channel

A YouTube or TikTok channel whose creator never appears on camera: narration over footage, images or animation.

Open