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Glossary

What Is a Snap Star on Snapchat?

A Snap Star is a Snapchat creator whose public profile Snap has verified by hand. It is one of the conditions of Snap’s Monetization Program.

Updated October 29, 2026

Snapchat has public profiles for creators and businesses. Snap’s developer documentation (read 29 October 2026) says verified, official public profiles are “manually verified and referred to as Snap Stars or Official Businesses”, and that the Snap Star tier is for creators identified by Snap’s Talent Team. Other public profiles are unverified.

Snap’s Monetization Program page lists being a Snap Star among the conditions to be invited, beside 50,000 followers, 15,000 hours of view time in 28 days (3,000 from Spotlight), an age of 18 and an eligible country. Snap verifies Snap Stars through its own process; there is no follower count on Snap’s pages that makes an account one by itself.

For a creator, Snap Star is a status Snap grants, not a number you reach. Sites that list exact thresholds for the star are not quoting Snap. The star badge of a Snapchat+ subscription is a different thing.

How Snapchat pays creators in 2026

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Questions

How do you become a Snap Star?

Snap verifies Snap Stars by hand, through its own process and Talent Team. Its pages we read give no follower count that makes you one.

Do you need to be a Snap Star to earn on Snapchat?

Snap’s Monetization Program page lists Snap Star status among the conditions to be invited, read 29 October 2026.

Is the Snapchat+ star a Snap Star?

No. Snapchat+ is a paid subscription with its own badge. A Snap Star is a verified creator profile.

What is the difference between a public profile and a Snap Star?

Anyone eligible can have a public profile. A Snap Star is an official, verified public profile; Snap calls the unverified ones the standard public tier.

Can a Snap Star lose the badge?

Snap’s pages we read do not describe how verification is removed. Like any account, a Snap Star has to follow the Community Guidelines.

Sources

Snap for Developers: Public Profile API (read October 29, 2026)
Snapchat Support: About Snapchat's Monetization Program (read October 29, 2026)

Related terms

Spotlight (Snapchat)

Spotlight is Snapchat’s feed of public short videos, recommended to people who do not follow you. Ads within Spotlight can share revenue with invited creators.

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TikTok Creator Rewards Program

The Creator Rewards Program is TikTok’s program that pays for original videos over one minute, in 8 countries, from 10,000 followers and 100,000 views.

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Facebook content monetization

Facebook content monetization is Meta’s invitation-only program that pays creators for how their reels, photos, text and stories do. It replaced in-stream ads.

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Diamonds (TikTok LIVE)

Diamonds are what a TikTok creator gets when viewers send Gifts, mostly during a LIVE. TikTok uses them to measure popularity and states no rate per Diamond.

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