Glossary

Facebook content monetization

Facebook's invitation-only programme that pays creators for how their public reels, photos, stories and text posts perform. It replaced in-stream ads.

Meta ended in-stream ads, Ads on Reels and the Performance bonus on 31 August 2025 and put creator earnings into this one programme. It pays for performance, based on factors such as qualified views and watch time, rather than a share of the ads placed in a video.

It is invitation-only, runs in about 70 countries (Egypt, Saudi Arabia, Mexico, Brazil and the United States among them) and in languages that include Arabic, Spanish, Portuguese and English. Reels must be at least 10 seconds long, and Meta demonetizes accounts that post mostly unoriginal content.

How Facebook pays creators in 2026

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All terms

Inauthentic content

YouTube’s name for mass-produced or repetitive videos: content that looks made from a template, with little difference from one video to the next.

Open

Reused content

Videos built mostly from someone else’s material (clips, audio, text) without significant original commentary, editing or educational value.

Open

YouTube Partner Program (YPP)

The program that lets a channel earn from YouTube: ads, memberships and more, once it meets the thresholds and is accepted.

Open

RPM (revenue per mille)

What a creator earns for every 1,000 views, after YouTube’s share: the number that turns views into money.

Open

CPM (cost per mille)

What advertisers pay for 1,000 ad impressions. It is not what the creator earns: that is RPM.

Open

Faceless channel

A YouTube or TikTok channel whose creator never appears on camera: narration over footage, images or animation.

Open