What Is Facebook Content Monetization?
Facebook content monetization is Meta’s invitation-only program that pays creators for how their reels, photos, text and stories do. It replaced in-stream ads.
Meta ended in-stream ads, Ads on Reels and the Performance bonus on 31 August 2025 and put creator earnings into this one program. It pays for performance, based on factors such as qualified views and watch time, rather than a share of the ads placed in a video. Meta’s creators page (read 29 October 2026) names reels, photos, text posts and stories as content that can earn, with insights on which posts earn most.
It is invitation-only. Meta says it is sending invitations to millions of creators this year and plans to open registration to everyone soon, with no date. Invitations come through the Facebook app, Meta Business Suite, the Creator or Business Dashboard (formerly the Professional dashboard) or email; the interest form is not an application.
Meta’s Business Help listed about 70 countries (Egypt, Saudi Arabia, Mexico, Brazil and the United States among them) and languages that include Arabic, Spanish, Portuguese and English, as of 8 October 2026. Reels must be at least 10 seconds long, and Meta demonetizes accounts that post mostly unoriginal content. Meta decides who is invited and what is paid.
How Facebook pays creators in 2026
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