What changed
Until 2025 a Facebook creator could earn from several separate programmes: in-stream ads placed inside longer videos, Ads on Reels, and the Performance bonus. Meta ended all three on 31 August 2025, the last day anyone could earn from them. In-stream ads for Live end on 15 June 2026.
In their place is Facebook content monetisation. Instead of paying you a share of ads placed in your videos, it pays for the performance of your public reels, photos, stories and text posts. Meta says the amount depends on numerous factors, including qualified views and watch time, as Meta alone determines.
So a tutorial that tells you to "turn on in-stream ads" or reach a certain number of minutes viewed for them is describing a programme that no longer exists.
Who gets in: invitations only
Facebook content monetisation is invitation-only. Meta sends invitations through its own channels: the Facebook app, email, Meta Business Suite and the Professional dashboard, where a genuine invitation also shows up in the Monetisation section. As part of the Creator Fast Track programme, an invitation can also come from one of Meta's approved agency partners.
Meta warns creators not to click suspicious links that do not come from its official channels, Messenger included. Anyone who messages you offering to "activate" monetisation is not one of those channels.
If you have not been invited, you can fill in Meta's interest form from the Monetisation tab of your Professional dashboard. Meta is clear that it is not an application and does not guarantee an invitation.
Where it runs, and in which languages
Reels earn only when they are published in the countries and languages on Meta's list. The countries include:
- In the Arab world: Egypt, Saudi Arabia, the United Arab Emirates, Morocco, Algeria, Tunisia, Iraq and Jordan.
- In Latin America and Europe: Mexico, Argentina, Colombia, Chile, Peru, Brazil, Spain and Portugal.
- And the United States, the United Kingdom, Canada, India, Indonesia and around 50 more.
The languages include Arabic, English, Spanish and Portuguese. Meta also notes that reels in more than one language may not be eligible, so keep each reel to one language.
What earns, and what does not
Public reels, photos, stories and text posts that follow Meta's policies can earn. A reel has to be at least 10 seconds long and a story at least 5 seconds, and any post watched for less than 5 seconds does not qualify.
Meta lists content that may not earn even when you are in the programme:
- Posts where an ownership claim was settled in favour of another copyright holder.
- Content in a language the programme does not support.
- Content crossposted by a Page you do not own or manage (crossposting your own Instagram content is fine).
- Boosted posts, deleted posts, and posts where you turned ads off.
- Content that collects or rewards inauthentic engagement, and posts reshared to stories.
When someone else claims ownership of part of your post, they may get a share of what it earns, and some or all of your payout is held while the claim is reviewed.
Original content, the rule that matters most
On 13 March 2026 Meta spelled out what it treats as original. Original means content filmed or produced by the creator. Using other people's material can still be original when the focus is you, on screen, presenting something genuinely new, such as fresh information, analysis or real improvements.
What Meta calls unoriginal: watching along, reacting with facial expressions, stitching clips together or narrating what is already on screen without adding anything meaningful, and duplicates or minor edits of another creator's post, like re-uploading it or adding borders, captions or a speed change.
Creators who post mostly unoriginal content can see their account made non-recommendable and demonetised. For a page that grew on reposted clips, that is the change to plan around.
Creator Fast Track, if you are big elsewhere
On 18 March 2026 Meta announced Creator Fast Track for creators who already have an audience on other platforms: at least 100,000 followers on Instagram, TikTok or YouTube, or more than a million on one of them.
It offers guaranteed pay of US$1,000 a month (100,000 followers or more) or US$3,000 a month (over a million) for three months of posting eligible reels on Facebook, and immediate access to content monetisation. The announcement does not list the countries where it is offered.
Setting it up once you are invited
- 1
Open the invitation
Tap the notification, or go to Professional dashboard, then Monetise, then Content monetisation.
- 2
Get started
Tap Get started next to Content monetisation. On a computer, the same is in Meta Business Suite under Monetisation.
- 3
Accept the terms
Review and accept the Terms and Conditions.
- 4
Add payout details
Enter your payout details and tap Complete setup. Eligible posts start counting from there.
Before you count on Facebook income
- Your country and the language of your reels are on Meta's lists.
- Your reels are at least 10 seconds long, in one language.
- Most of what you post is your own: filmed, written or made by you, not reposted.
- Any invitation you get shows up in your Professional dashboard, not only in a message.