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Glossary

What Is Reused Content on YouTube?

Reused content is YouTube’s name for videos that repurpose material from YouTube or elsewhere online without significant commentary, changes or added value.

Reused content is a YouTube Partner Program policy: a channel can be turned down, or lose monetization, when its videos repurpose material from others, such as clips from other channels, movies or other creators’ videos, without adding something meaningful. YouTube’s own words are “without adding significant original commentary, substantive modifications, or educational or entertainment value.”

Using someone else’s material is not automatically a problem; using it without transformation is. YouTube lists what is allowed: clips used for a critical review, reaction videos where you comment on the original, sports replays where you explain the moves, and edited footage where you add a storyline and commentary. It lists what is not: moments from a show edited together with little or no narrative, short videos compiled from other sites, and content uploaded many times by other creators.

For a creator, the question a reviewer asks is simple: what did you add? Your own long videos, material you have permission for, and your own voice explaining or arguing something are the safest ground. The policy is about monetization, not copyright: a video can be legal and still count as reused content.

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Questions

Is reused content the same as copyright infringement?

No. Reused content is a YouTube monetization policy about whether you added enough of your own. Copyright is the law about who owns the material. A video can break one and not the other, so permission from the owner does not by itself make a video original.

Are reaction videos reused content?

Not when you comment on the original. YouTube lists reaction videos where you comment on the original video as allowed. A reaction made mostly of silent faces, with no voice commentary, is on its list of what is not allowed.

Can a clips channel be monetized?

It can apply, and YouTube decides. A channel of clips cut from other people’s videos with nothing added is what this policy describes. Clips of your own videos, or clips with real commentary, explanation or a storyline, are what YouTube lists as allowed.

Does adding music or captions make a clip original?

Not by itself. YouTube asks for significant commentary, substantive changes, or educational or entertainment value. Captions, a filter or a changed speed alone do not usually change what the video is.

What happens if a channel is found to have reused content?

YouTube can turn down its application to the Partner Program or remove monetization from a channel already in it. The decision is about the channel as a whole, and YouTube makes it.