How to monetize a TikTok account: every way TikTok pays, and what each asks for

Each line is from TikTok’s Creator Academy, read on 4 November 2026:

• 8ways TikTok lists for creators to earn
• 18the age most of them ask for
• 10,000followers for Creator Rewards, Subscription and Series
• 70%of Subscription revenue after app store fees

Effect creators have their own programs in Effect House. TikTok’s overview ends the same way for every program: TikTok Studio shows your status.

This is TikTok’s program for views. It pays for videos that are original, high quality and longer than one minute, that reach at least 1,000 views on the For You feed, and TikTok asks for 1080p or higher. Since spring 2025 an Additional Reward pays more for the videos that best match the qualities TikTok looks for.

TikTok counts qualified views: watched for at least five seconds, not marked “not interested”, one per account, and search views watched for at least 30 seconds.

• Who: Personal Accounts in the United States, the United Kingdom, Germany, Japan, South Korea, France, Mexico or Brazil, aged 18 or over, with 10,000 followers and 100,000 video views in the last 30 days.
• Not eligible: unoriginal accounts or videos, 5 video violations in 30 days, 5 account violations (permanently), business accounts, and government, politician or political party accounts.
• Appeals: within 80 days for a video, 30 days for the account.

Subscription is a monthly payment. You choose the price from US$2.99 to US$99.99 a month (the default is US$5.99, and viewers pay in their own currency), offer sub-only videos, badges, stickers and your own perks, and keep 70% after app store fees. TikTok can add a 20% bonus, up to 90%, in a month when you have over 10k followers, over 100k views and post sub-only videos.

Gifts are sent during a LIVE, or in the comments of an eligible video, and TikTok gives you Diamonds for them. To go LIVE you must be 18 or meet the age of majority where you live.

Series sells a collection of up to 80 videos, each up to 20 minutes, with a free introduction. Each Series passes a safety and music review before viewers can buy it.

• Subscription refuses unoriginal, low-quality and advertising content, and sub-only posts can only use copyright-free sounds.
• Series asks for a public Personal Account (Business Accounts in some regions) in good standing.

TikTok’s own advice for Subscription: post sub-only videos that differ from your usual ones, such as behind-the-scenes looks or prompts your community can join; choose perks that show your strengths and that you can really deliver; and add in-video links that promote your Subscription on the For You feed, without overdoing it.

TikTok One is where brands find creators. Open it from TikTok Studio, under Creator Marketplace, and complete your profile: email, languages and expected rate are shown to advertisers, and the matching tools go by your profile and what you post. Brands invite you, or you apply to open projects; projects ask for at least 1,000 followers, plus whatever the brand adds.

TikTok Shop pays affiliate rewards on products sold through a product link on your video, your store page or a LIVE shopping session, and you need no stock of your own. Work With Artists pays for campaign videos featuring new songs.

1. 1

   Under 1,000 followers

   Post original videos people finish, go LIVE if you are 18, and turn on LIVE Gifts. Build the account the other programs ask for.

2. 2

   From 1,000 followers

   Open TikTok One from TikTok Studio, complete your profile and apply to open projects that fit your niche.

3. 3

   From 10,000 followers

   Creator Rewards (in its 8 countries, with 100,000 views in 30 days), Subscription and Series open up. Make videos over a minute long for Creator Rewards.

4. 4

   At every size

   Check the Monetization tab in TikTok Studio, keep every video your own, and use TikTok Shop if products fit what you make.