Glossary

RPM (revenue per mille)

What a creator earns for every 1,000 views, after YouTube’s share: the number that turns views into money.

RPM is shown in YouTube Studio under Analytics › Revenue. It counts every view, including the ones that showed no ad, and it is measured after YouTube takes its share, which is why it is lower than CPM.

Shorts RPM is usually much lower than long-form RPM, and both vary with where your viewers are and what your niche is.

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All terms

Inauthentic content

YouTube’s name for mass-produced or repetitive videos: content that looks made from a template, with little difference from one video to the next.

Open

Reused content

Videos built mostly from someone else’s material (clips, audio, text) without significant original commentary, editing or educational value.

Open

YouTube Partner Program (YPP)

The program that lets a channel earn from YouTube: ads, memberships and more, once it meets the thresholds and is accepted.

Open

CPM (cost per mille)

What advertisers pay for 1,000 ad impressions. It is not what the creator earns: that is RPM.

Open

Faceless channel

A YouTube or TikTok channel whose creator never appears on camera: narration over footage, images or animation.

Open

Hook

The first line or seconds of a video, written to make people stay for the rest.

Open