Glossary

Shorts Creator Pool

The part of Shorts feed ad revenue YouTube sets aside for creators each month, split among channels by their engaged views. Each keeps 45% of its share.

Ads in the Shorts feed play between videos, not inside one, so YouTube adds the revenue together. Part of it covers music licensing for Shorts that use songs; the rest is the Creator Pool, divided among monetizing channels by their share of engaged views. Each channel keeps 45% of the revenue allocated to it.

From February 1, 2027, a channel earns from the pool in a given month only if it has 10 million qualified Shorts views in the last 90 days.

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All terms

Inauthentic content

YouTube’s name for mass-produced or repetitive videos: content that looks made from a template, with little difference from one video to the next.

Open

Reused content

Videos built mostly from someone else’s material (clips, audio, text) without significant original commentary, editing or educational value.

Open

YouTube Partner Program (YPP)

The program that lets a channel earn from YouTube: ads, memberships and more, once it meets the thresholds and is accepted.

Open

RPM (revenue per mille)

What a creator earns for every 1,000 views, after YouTube’s share: the number that turns views into money.

Open

CPM (cost per mille)

What advertisers pay for 1,000 ad impressions. It is not what the creator earns: that is RPM.

Open

Faceless channel

A YouTube or TikTok channel whose creator never appears on camera: narration over footage, images or animation.

Open