What advertisers pay for 1,000 ad impressions. It is not what the creator earns: that is RPM.
CPM is the price side: how much advertisers pay per 1,000 times their ad is shown. It changes with the season, the audience’s country and the topic of the video.
Creators earn a share of it, spread over all their views, including views that showed no ad. That share per 1,000 views is RPM.
Estimate what your Shorts could earn
Try itYouTube’s name for mass-produced or repetitive videos: content that looks made from a template, with little difference from one video to the next.
OpenVideos built mostly from someone else’s material (clips, audio, text) without significant original commentary, editing or educational value.
OpenThe program that lets a channel earn from YouTube: ads, memberships and more, once it meets the thresholds and is accepted.
OpenWhat a creator earns for every 1,000 views, after YouTube’s share: the number that turns views into money.
OpenA YouTube or TikTok channel whose creator never appears on camera: narration over footage, images or animation.
OpenThe first line or seconds of a video, written to make people stay for the rest.
Open