Glossary

Instagram Gifts

Virtual gifts viewers send on your reels with Stars they buy. Instagram pays US$0.01 per Star, in 49 countries, from 500 followers.

Anyone watching a reel can buy Stars and send them as a gift. Instagram pays the creator US$0.01 for every Star received, once a month; it takes its own share when the Stars are bought, and the app store takes its fee then too.

To earn you need a professional account, to be 18 or older, at least 500 followers and a payout account. Gifts are open in 49 countries, among them Mexico, Spain, Brazil and the United States, and in no Arab country.

How Instagram pays creators

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All terms

Inauthentic content

YouTube’s name for mass-produced or repetitive videos: content that looks made from a template, with little difference from one video to the next.

Open

Reused content

Videos built mostly from someone else’s material (clips, audio, text) without significant original commentary, editing or educational value.

Open

YouTube Partner Program (YPP)

The program that lets a channel earn from YouTube: ads, memberships and more, once it meets the thresholds and is accepted.

Open

RPM (revenue per mille)

What a creator earns for every 1,000 views, after YouTube’s share: the number that turns views into money.

Open

CPM (cost per mille)

What advertisers pay for 1,000 ad impressions. It is not what the creator earns: that is RPM.

Open

Faceless channel

A YouTube or TikTok channel whose creator never appears on camera: narration over footage, images or animation.

Open