How much of a video people watch. YouTube Studio shows it as a curve and as average view duration.
Retention shows, second by second, how many viewers are still watching. A drop in the first seconds usually means the hook did not land; a drop later shows where the video lost them.
For short videos, a tight script matters most: one idea, short sentences, and nothing that could be cut.
Write a 60-second script
Try itYouTube’s name for mass-produced or repetitive videos: content that looks made from a template, with little difference from one video to the next.
OpenVideos built mostly from someone else’s material (clips, audio, text) without significant original commentary, editing or educational value.
OpenThe program that lets a channel earn from YouTube: ads, memberships and more, once it meets the thresholds and is accepted.
OpenWhat a creator earns for every 1,000 views, after YouTube’s share: the number that turns views into money.
OpenWhat advertisers pay for 1,000 ad impressions. It is not what the creator earns: that is RPM.
OpenA YouTube or TikTok channel whose creator never appears on camera: narration over footage, images or animation.
Open